A bill to amend the Federal Trade Commission Act (15 U.S.C. 44, 45) to provide that under certain circumstances exclusive territorial arrangements used in the distribution or sale of trademarked soft drink products shall not be deemed per se unlawful, but shall be judged under the rule of reason standard.

Provides that nothing contained in the Federal Trade Commission Act or in any of the antitrust Acts shall render unlawful per se the inclusion and enforcement in any trademark licensing agreement, pursuant to which the licensee engages in the manufacture (including manufacture by a sublicensee, agent, or subcontractor), distribution, and sale of a trademarked soft drink product, of provisions granting the licensee the exclusive right to manufacture, distribute, and sell such product in a defined geographic area or limiting the licensee, directly or indirectly, to the manufacture, distribution, and sale of such product only for ultimate resale to consumers within a defined geographic area. Sets forth the factors to be considered in determining the legality of such trademark licensing agreements.