National Institute of Advertising, Marketing, and Society Act

National Institute of Advertising, Marketing, and Society Act - Sets forth the policy and purpose of this Act. Establishes within the Federal Trade Commission an agency to be known as the National Institute of Advertising, Marketing, and Society.

Provides that the Institute shall be headed by a Director, who shall be appointed by the President, by and with the advice and consent of the Senate, for a term of 6 years. Place the Director under the general supervision of the Chairman of the Federal Trade Commission and makes him responsible for carrying out the functions of the Institute and gives him authority and control over all personnel and activities of the Institute.

Provides that a Deputy Director of the Institute shall be appointed by the President, by and with the advice and consent of the Senate, for a term of 6 years. Gives the Deputy Director such duties and such powers as the Director may prescribe and authorizes the Deputy Director to act for, and exercise the powers of, the Director during his absence or disability: (1) the undertaking, on its own initiative, of research projects concerning the impact of advertising and marketing upon society, particularly the psychological, and social effects of advertising and marketing techniques upon the consumer; (2) the undertaking, at the request of any agency represented on the Advisory Council, of research projects concerning the impact of advertising and marketing upon society; and (3) to intervene on its own initiative or upon the request of any Federal executive agency with respect to any issue affecting the impact of advertising and marketing upon society when in the opinion of the Director such representation would contribute to carrying out the purposes of this Act.

Provides that, in carrying out the functions of the Institute under this Act, the Director may establish such laboratories and facilities as he deems necessary to be operated by the personnel of the Institute. Provides that, with a view to obtaining additional scientific and intellectual resources, the Director shall, whenever feasible, enter into contracts with public or private educational or research institutions for the purpose of undertaking any particular study or research project authorized by this Act.

Grants the Institute necessary powers to carry out its duties.

Establishes in the Institute a National Advisory Council on Advertising, Marketing, and Society to be composed of: (1) the Secretary of Health, Education, and Welfare; (2) the Chairman of the Council on Environmental Quality; (3) the Administrator of the Environmental Protection Agency; (4) the Director of the National Science Foundation; (5) the Chairman of the Federal Trade Commission, who shall be Chairman of the Council; (6) the Chairman of the Federal Communications Commission; and (7) the Director of the Consumer Protection Agency.

Directs the Council to advise the Director of the Institute with respect to appropriate research projects within the jurisdiction of each agency represented on the Council to be conducted by the Institute and to establish criteria for the priority of such projects.

Authorizes appropriations of $5,000,000 in any fiscal year to carry out the purposes of this Act.